Click-through rate for emails is another important metric to optimize. The more people that click in your email, the more people that will have the opportunity to make a purchase.
Above is an email from Aer Lingus, an international airline. Let’s break the email down into parts you can optimize:
Simple explicit CTAs: The CTA stands out and explains simply that when you click, you will ‘Find flights’.
Multiple links for the same action: They also have another CTA towards the bottom of the email, and even though the text is different, this CTA links to the same landing page as ‘Find flights’. It’s important to have more than one link in your email to increase the chances of a click-through.
Offering deals for a limited time: Here they let us know that this is a ‘Flash sale’, which adds the sense of urgency to the email prompting the user to click through in case they miss the sale.
Mobile devices are in our lives as both consumers and professionals today and it shouldn’t be considered a “trend”. People now spend, on average, 69% of their media time on smartphones, while 50% of smartphone users grab their smartphone immediately after waking up.
It’s important to recognize the high percentage (81%) of people using their phones primarily for email. If you don’t lead with a “mobile-first” email strategy, the audience you’re trying to reach will be less engaged with your messages.
Optimizing your campaigns for mobile is no longer a nice-to-have; it’s central to driving opens, clicks, and revenue for your business.
The main ways of optimizing email for mobile devices are:
A. Keeping the flow of mobile all the way to the landing page: It’s not enough to just optimize the email itself for mobile, the landing page a user visits from your email must also have the same mobile experience.
B. Making images and emails lightweight for mobile devices: Internet speeds on mobile devices will be slower than desktop, therefore if your email includes large images a user may become impatient waiting for them to load and leave.
C.Coding for phone, tablet, and desktop: When coding an email, know that the device the email is opened on will vary in screen size and your email must cater for all types.
D. Using reports to identify mobile device opens: This will give you a better insight into your audience so that you can tailor your content to be more desktop or mobile-focused.
Please note: D is not highlighted on the slide. Reports on mobile device opens can be accessed on your ESP.
Jane works Monday to Friday, 9-5, and gets the train to work. You might think that sending her an email while she is on her commute to work the ideal time? Well, it would be if she was subscribed to our mailing list. As mentioned previously, there are laws in place to prevent unwanted emails being sent to someone who has not subscribed so we can’t send her any marketing emails. If she was subscribed, 7-9 a.m would be a prime time to email Jane.
John works evening and weekends therefore, sending an email later in the day and weekends is optimal. Also, travel-related marketing material would resonate well.
James, who is a product evangelist, would respond well to product recommendations, coupons, and referring a friend emails. He also works shifts, which makes it more difficult to find the perfect send time. The best solution here would be to test various send times thoughout the week, compare the results, and use the highest performing open rate send time.
As you can see everyone will have a different optimal send time so it’s important to segment your audience and regularly test.
Now tell us your own side of this story.
We would also like to hear what you feel about the topic we discussed today. Your feedback is very important to us. Feel free to drop your comments and recommendations. If you have a contrary opinion, you can drop that too.
You can also join our Facebook Page CRMNigeria for more updates. You can do that by clicking on the link or searching for our page on Facebook.
A/B testing, also known as Split Testing, is a method of comparing two versions of an email against each other to determine which one performs better. A/B testing is an experiment where two or more variants of an email are shown to users at random, an analysis is than used to determine which variation performs better for a given goal such as opens or clicks.
A/B testing can be used to test almost any element of an email, but only perform one test at a time to get accurate results.
In the above scenario, we are testing two emails which are the same but have different call-to-actions. To see which gets the most clicks, we send 20% of the audience each email and wait 1 hour to review the results. The winning email is the one with the most clicks. Than we send the remaining 60% of the audience that email.
A/B testing allows companies to make careful changes to there emails while collecting data on the results. A/B testing can be used regularly to continually improve a given metric, such as open rate over time.
Here are some of the best practices to follow for A/B testing in email marketing:
Only test one variable at a time: This will give you the most accurate results, as if you make multiple changes it’s difficult to see what change improved the testing metric.
Split your groups equally and randomly: This will help determine the winning email as there is no bias in the testing groups.
Test early and test often for best results: By testing early and often you can continually improve the testing metric over time.
Test as large a sample as you can for more accurate results: If you use a small test group, it’s easy for the metrics to be skewed due to normal variation. Try to include as many recipients as you can in the test.
Trust the data collected, not your gut instinct: If you prefer the blue CTA but the red variation performs better, go with the red one!
A/B testing in email marketing is one of the most common testing methods in email marketing as it’s quick and easy to implement. There are many advantages of A/B testing emails including:
Better understanding of each segment: By continually testing, over time you will begin to see what type of content/format each segment prefers.
Determine the best subject line: Testing two different subject lines for your email on a subset of the audience will help determine which one to use on the larger audience for the best open rate.
Improved content: You can perform small changes for each test, and the end result will help improve the content in your email.
Increased conversion rates and more sales: A/B testing will help to improve your open and click rate. The more users that open your email means the more users that can click the CTA in your email, which gives you the best chance of getting a sale.
Now we will take a look at reporting and some of the metrics you should be paying attention to and how to calculate. After every email send you should be looking at the campaign metrics to see how it performed.
Click-through rate: The CTR is the percentage of recipients who clicked on one or more links within your email. To calculate, you take the number of clicks, divide by the number of delivered emails, and multiply by 100. You can use the total clicks to get the CTR, or use the unique clicks to get the unique CTR.
Conversion rate: The conversion rate is the percentage of recipients who clicked a link and completed the desired action, such as make a purchase. To calculate, take the number of users who completed the desired action, divide by the number of delivered emails, and multiply by 100.
Here are two more metrics you should pay attention to and calculate after each email campaign:
Bounce rate: Bounce rate is the percentage of emails sent that bounced and couldn’t be delivered. To calculate, take the number of bounced emails, divide by the number of emails sent and multiply by 100.
Share/Forward rate: Share/Forward rate is the percentage of recipients who clicked “Share this” button to post to social media. It’s calculated similar to CTR but you only use the number of clicks on the share/forward button. Take the number of clicks, divide by the number of delivered emails, and multiply by 100.
Here are two final metrics you should keep an eye on for your email marketing campaigns:
List Growth: This is the overall growth of your subscriber list. While this is a relatively simple metric, the more subscribers you have the bigger of an audience you have to market to. (As long as you keep your list healthy). To calculate, just count the number of new subscribers you get per week or month.
Overall ROI: The Return On Investment (ROI) of a campaign will show you whether the campaign was worth running. To calculate, take the additional amount of money made from a campaign, subtract the amount invested, divide that by the amount invested, and multiply by 100 to get the percentage return on investment for the campaign.
The metrics we just covered all relate directly to the email but they are not the only metrics you should be monitoring.
It is also important to monitor non-email engagements such as:
Web logins
Ad traffic
Store purchases
The recipient may not have clicked in your email, but because they read it this may have prompted them to login, make a purchase etc.
As we saw in the section on campaign delivery, the last step in an email campaign is analyzing your results after you have sent your campaign and collected data. The Mail Chimp reporting feature contains campaign data on clicks, opens and total revenue from the campaign.
Recipients: the number of subscribers the campaign was sent to
Delivered: date and time the campaign completed sending from MailChimp servers
Open rate: percentage of successfully delivered campaigns that have been registered as an open
Click rate: percentage of successfully delivered campaigns registered as a click
Industry opens & clicks: the average percentage of opens or clicks campaigns in the selected industry set for your account
Now tell us your own side of this story.
We would also like to hear what you feel about the topic we discussed today. Your feedback is very important to us. Feel free to drop your comments and recommendations. If you have a contrary opinion, you can drop that too.
You can also joint our Facebook Page CRMNigeria for more updates. You can do that by clicking on the link or searching for our page on Facebook.
Performing Testing And Optimization In Email Marketing
in this article, I want to look at what email testing is, what tests you should perform on your campaigns and what metrics you should track. We will also look at optimizing emails and how to minimize the amount of bounces and unsubscribes.
Email testing and optimization is something you should continually be performing on your email campaigns, this will help improve your emails which will lead to more opens, clicks and conversions.
Testing you email campaigns before launch is a vital step in email marketing. Ensuring your email renders correctly in all email clients and devices and loads quickly for users will help drive opens, clicks and conversions.
Utilizing various email testing techniques will help optimize your email marketing campaigns. Testing subject lines, from names, content, images, time of day, etc. will help you better understand your email audience.
Types of testing include:
Seed testing: A list composed of co-workers, friends or family that will help you to test your email before launch. Include at least 5 recipients but the more the better and try to find people that use different email clients and have different mobile devices.
Rendering testing: Tools such as Litmus, allow you to send your email to a test email address and preview your email in a variety of email clients and devices. This is great for showing any rendering issues that only happen in certain clients.
Load testing (images and text): When a user opens your email, all the images in the email will be downloaded. If your email contains multiple images or the images are large file size, than the email may be slow to load for the user, especially on mobile devices which have slower internet speeds.
Litmus is one of the most common email testing tools on the market, It is a paid service that offers a wide variety of testing tools to use before you launch your email campaign.
Litmus allows you to send your email to a test email address and from there Litmus will:
Show you your email in 70+ apps and devices
Validate all links, images, and tracking
Test the email load time
Allow you to build emails with there editor
Provide analytics on how your campaign performs
Litmus isn’t the only email testing tool on the market. Other email testing tools which offer similar features include Email on Acid, Return Path and 250 OK. Here are some of the features they offer:
Email on Acid
Testing & rendering: Here you can test your emails and see how they preview across mobile devices and tablets. It highlights and resolves potential code issues in your links, images and email copy style. It also spam tests to ensure email deliverability.
Editor: With the email markup feature, you can build, edit, preview and optimize your emails while also enabling the ability to comment and share email previews. It also hosts an image library so you can access and reuse images across your email campaign.
Analytics: This feature offers analytics on email engagement, whether your emails have been opened, what geographic location they were opened at, how much has been read and on what devices. This feature also enables you to track your email campaign’s success on a daily basis and records behavior in real time.
Return Path
Inbox placement
Certification: With Return Path, providers acknowledge you as a safe, reputable company and in turn, your email program receives reduced filtering at major mailbox providers. By following the program’s proprietary standards, it gives you a strong chance of your emails reaching more of your subscribers’ inboxes. Return Path monitors your email performance and adherence to these standards.
Reputation Monitor: If your IP has a poor reputation, your mail is less likely to reach the inbox. Reputation Monitor removes the mystery of your IP reputation by revealing how mailbox providers rate you as a sender using sending score, which is a credit score for email reputation. This feature also provides corrective advice to improve your sender score.
Email Validation: Clean your subscriber list of invalid emails. It verifies email addresses in real-time at point of capture to reduce invalid signups and it helps to reduce your bounce rate.
250 ok
A platform empowering data-driven senders with real-time insights into deliverability issues, reputation, user-level inbox engagement, and Domain-based Message Authentication, Reporting and Conformance (DMARC). The feature set includes 24/7 blacklist monitoring and customizable alerts, global spam trap coverage, seedlist optimizer, DMARC deployment and monitoring, out-of-the-box integrations with Litmus and Email on Acid, and more.
A. Subject Line: The subject line is what drives recipients to open the email. It’s one of the most commonly tested components of an email and often used in an A/B test which we will be taking a look at shortly.
B. From Name: The from name is the name that appears next to the email address, it’s different to the email address the email is sent from. In Gmail, the from name appears at the top of the email e.g. in the image above the from name is ‘Digital Marketing Institute’.
C. Pre-header: this is the text that appears underneath or next to the subject line. You can define the pre-header in the code of your email or the first piece of text within the email body copy will be used. The pre-header text should be used as an extension of the subject line but note that not all email clients display this.
Metrics within the email:
D. Calls to Action: These are the links within your email. Often emails can have many links so it vital all are tested.
E. Social media icons and links: If these are included in your email, ensure they all link to the correct social media page.
F. Unsubscribe link and address: Make sure your email includes these and that the unsubscribe link works.
Other items:
G. HTML vs Plain text email: While the majority of marketing emails render the HTML of an email, some devices and screen readers use the plain text version of the email. It’s important to test both versions and make sure the content in both are updated together.
H. Personalization: Does the email have any personalization, such as using recipients name in the email? If so, ensure the name is correctly being pulled into the email from the contact database and if there is no name that it still looks OK.
Now tell us your own side of this story.
We would also like to hear what you feel about the topic we discussed today. Your feedback is very important to us. Feel free to drop your comments and recommendations. If you have a contrary opinion, you can drop that too.
You can also joint our Facebook Page CRMNigeria for more updates. You can do that by clicking on the link or searching for our page on Facebook.
The last thing to check before sending your email is that your email domain doesn’t appear on any blacklists. Multiple sites and tools exist to check/monitor IP and domain blacklists. It is crucial to check/monitor these for deliverability purposes. If your domain appears on a lot of blacklists, then there is little chance the email will arrive in the recipient’s inbox.
A tool called mail-tester.com will help you check:
Your email address is on a blacklist
Your domain is not authenticated
Your email contains errors
There are no broken links.
Roughly 24 hours after the email has been sent, check the engagement of the campaign for:
‘Good’ metrics: Opens, clicks, conversions and trends.
‘Bad’ metrics: Contact churns such as opt-outs, unsubscribes, bounces and spam.
Your ESP should be able to provide a report on all these metrics which will help you improve future campaigns. For example, if you notice one of your emails had a near zero-click rate or a high bounce rate, then this could indicate something went wrong in the campaign which you should investigate before future campaigns.
The last thing to review and manage after the email send is bounce management. In most email campaigns there will be a few hard bounces, it’s important to note that these are permanent failures and the email will never send to them so it’s best to remove them from your email list.
Monitor your email delivery: Track your email delivery rates by paying close attention to your bounce rates as well as your response rates.
Maintain good list hygiene: Purge your list regularly of invalid emails and non-responders.
Use double opt-in: Send a confirmation email when users subscribe to your list. This way you can ensure that the user’s email is not only valid, but that they do in fact want to receive your email messages.
By maintaining a healthy email list means you will have a better chance of getting your emails delivered.
Now tell us your own side of this story.
We would also like to hear what you feel about the topic we discussed today. Your feedback is very important to us. Feel free to drop your comments and recommendations. If you have a contrary opinion, you can drop that too.
You can also join our Facebook Page CRMNigeria for more updates. You can do that by clicking on the link or searching for our page on Facebook.
We have just covered the factors that affect getting your emails delivered, next we will take a look at some of the challenges that can affect the inbox placement of your email. This means the mail server has accepted your email but needs to decide where to place the email (inbox, spam, promotions etc.)
The main challenges when delivering marketing emails to your audience include:
1.Bounces
2.Complaints
3.Spam Traps
4.Sending Volumes
5.Engagement
Soft Bounce
A soft bounce is a temporary delivery failure. It means that the email address was valid and the email message reached the recipient’s mail server, however, it bounced back because:
The recipients’ mailbox was full
The receiving server was down
The message you sent was too large
A hard bounce is a permanent delivery failure that occurs when the message has been permanently rejected. This may happen because:
The email address is invalid or no longer in use
The email could also be invalid due to a typo in the email address
Retries will not be successful with a hard bounce.
A spam complaint is when the email recipient clicks the “Spam” or “Junk” button on your email in their email client. Most ISPs have the spam button and it only appears when the email is in the inbox.
A user might report the email as spam because they are:
Confused about who you are
Unsure why you are emailing them
Unable to find the unsubscribe link.
Spam Traps are real email addresses that don’t bounce and are monitored by ISPs and blacklists. Often ISPs will take over abandoned email addresses and turn those into spam trap.
There are 3 different types:
1.Typo: email address with ISP domain misspelled (e.g. Comnast.net, Homtail.com)
2. Recycled: Email address that existed, was then abandoned, and later reactivated by the ISP
3.Pristine: Email address that never opted into any email communication
Spam trap addresses can’t opt-in to receive an email. The only way one could end up on your list is if you’re not maintaining healthy lists or you’re not abiding by the rules of permission-based email marketing.
Another challenge you have to take into consideration is sending volumes. ISPs want to see an established sending history and sending pattern to help determine inbox placement. Spikes in email volumes will often trigger spam filters due to inconsistency with an existing pattern.
For example, if you send a regular weekly newsletter to 10k email addresses, then all of a sudden you begin emailing more than 70k addresses per week, this could trigger an ISP spam filter as it doesn’t align with your sending history. You must keep a regular sending pattern that doesn’t have large fluctuations in volume.
Engagement
The last challenge for getting your email into the recipients inbox is engagement. Certain ISPs look at recipient engagement to determine inbox versus junk folder delivery. These types of engagement levels include opens, clicks, saves, replies, forwards, moves, etc. The more engaged a recipient is, the greater the chance of the email landing in the inbox.
An email with a 35% unique open rate and a 10% unique click-through rate is a strong performing email. This lets ISPs know that users are engaged with the email meaning it is more likely to be legitimate and less likely to be spam.
We will take a look at what you can do before you send your email, and after the email has been sent, to improve your email deliverability. First, let’s take a look at what to check before you send your email.
There are multiple areas to test and optimize for deliverability, including subject line, from name and time of day. If more recipients are going to open your email at certain times of the day, send at that time to increase opens and clicks.
Litmus software includes a from name and subject line checker which can help optimize your email before sending the email. It lets you know if the subject line is too short or long, includes spam characters or is too vague. The from name checker checks both the domain the email was sent from and what the reply-to address is. It’s strongly recommended that you use a real email address instead of a “no reply” address.
Another check to perform before sending your email is to review previous campaign performance. This will help highlight any issues with the campaign that you can fix before sending the next one.
Always review previous campaign’s reporting in your ESP to identify any possible deliverability problems. Reports should be reviewed 24 hours after the send occurs to measure opens, clicks, bounces, etc. If your ESP provides bounce details on each bounce, review those to identify any trends.
Now tell us your own side of this story.
We would also like to hear what you feel about the topic we discussed today. Your feedback is very important to us. Feel free to drop your comments and recommendations. If you have a contrary opinion, you can drop that too.
You can also join our Facebook Page CRMNigeria for more updates. You can do that by clicking on the link or searching for our page on Facebook.
Let’s say you have crafted the perfect email copy, design and you have tailored it towards the appropriate segment list, but it doesn’t make it to the recipients’ email client. This means there was a deliverability issue and the user will never receive the email. Getting your email into your subscriber’s inbox is the only way to get recognized, get opens and ultimately convert.
Deliverability is often confused with Inbox placement. Delivered describes how many emails were completely transferred to the intended recipient’s mailbox provider, this does not mean that the email made it to the recipient’s inbox. Inbox placement refers to where the email ended up once it was accepted.
The email could have landed in promotions, social, junk, or any other folder created. “Deliverability rate” refers to the percentage of your emails that are delivered to your subscribers, but “delivered” also includes emails sent to the spam or bulk folder. If an email makes it through all the servers, and past the ISP filters, doesn’t bounce and finally reaches the subscriber’s email account, it is considered to have been “delivered”. “Delivered” does not specify which folder the email ends up in.
Let’s say you have crafted the perfect email copy, design and you have tailored it towards the appropriate segment list, but it doesn’t make it to the recipients’ email client. This means there was a deliverability issue and the user will never receive the email. Getting your email into your subscriber’s inbox is the only way to get recognized, get opens and ultimately convert.
Deliverability is often confused with Inbox placement. Delivered describes how many emails were completely transferred to the intended recipient’s mailbox provider, this does not mean that the email made it to the recipient’s inbox. Inbox placement refers to where the email ended up once it was accepted.
The email could have landed in promotions, social, junk, or any other folder created. “Deliverability rate” refers to the percentage of your emails that are delivered to your subscribers, but “delivered” also includes emails sent to the spam or bulk folder.
If an email makes it through all the servers, and past the ISP filters, doesn’t bounce and finally reaches the subscriber’s email account, it is considered to have been “delivered”. “Delivered” does not specify which folder the email ends up in.
Let’s take a look at the factors that can effect getting your email delivered and what you can do to help ensure your emails arrive to the intended recipients mailbox. This happens before the inbox or spam folder placement.
In my subsequent articles, I am going to look at:
1.Sending without custom authentication
2.Using single opt-in
3.Sending from a free domain email address
4.Using unclear or spam flagging subject lines
5.Sending emails with too many images
6.Using URL shorteners
The first factor is sending an email without custom authentication which can affect the deliverability of the email.
By putting verified Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) settings in place, receiving mailboxes have some verifiable information to cross-reference with your email campaigns and determine if your email is the real deal or fraudulent. Gmail cites authentication as one of their top recommendations for getting your email delivered.
Internet service providers use DKIM and SPF authentication to scan emails and fake senders. If the email fails to authenticate it could arrive in the users spam/junk folder.
For example, when an email is sent from @DigitalMarketingInstitute.com, the receiving mail server will ask to see the SPF record of the allowed IP address that can send for the DMI domain. If the IP the email came from is different to what’s in the SPF record, the email will be blocked. DKIM is an additional way to sign your emails that will allow the recipient’s server check if the sender was really you or not. This prevents malicious senders from using other companies domain name to send an email.
Your IT team and email service provider can help set up this authentication.
Using a single opt-in rather than a double opt-in can affect the deliverability of an email. Double opt-in means that after a user signs up for your email list, they are sent a confirmation email asking them to confirm their email address is valid and that they want to subscribe.
Double opt-in as part of email delivery best practices:
Protects against incorrect sign-ups. If a user didn’t really want to sign up for your email list they still have a last change by not confirming.
Reduces spambots. A malicious spambot can’t sign up thousands of fake accounts to your list without verifying each email individually.
More effectively build your sending reputation. Because spambots can’t easily sign up, you know that your recipients are really users who are more likely to engage with your content.
In the above example, when you signup for a Spotify account, they send you a confirmation email that you must click before your account is activated. This ensures that all email addresses they have in their contact database are valid.
Be sure to use address domains or authenticated sub-domains that your recipients expect to hear from as they:
Help prevent ISP filters from blocking your emails: If your email came from a Gmail address, ISPs would have no way of verifying who you are, and are more likely to block your email.
Are instantly recognizable to your recipients: By using your companies domain name, the recipient can easily recognize that the email is from you which will lead to greater open rates.
Help build the sending reputation for your domain: If you used a different domain name for every email campaign, then the mail servers wouldn’t recognize you and may block your email.
Another factor that can cause deliverability issues is having unclear or spam flagging subject lines. If your subject line makes your email look like spam then people and the spam filters ISPs that are put in place to protect them will probably think that it’s spam.
In my previous article, we looked at best practices for writing compelling subject lines, but here are some to avoid when writing them:
Avoid using ALL CAPITALS
Avoid excessive and unnecessary use of punctuation (!!!)
Use symbols and special characters sparingly, and only when relevant.
The subject line in the image above is an example of what not to write. It has all three issues and there is a strong chance an ISP will think it’s spam and not deliver the message to the recipient.
Sending emails with too many images can affect the deliverability of an email. This is not a good email delivery best practices. A historic spam technique sends emails containing only one image, or many images and very little text in HTML emails, in order to bypass spam filters that were based primarily on spam keywords.
While the above example is a legitimate email from GAP, spam filters cannot read the text that is in an image. Therefore, if you have a lot of images in your emails, you will want to make sure there is also text to support them so that spam filters know it’s a legitimate email.
Image to text ratio is important with spam filters and is something you will want to spend time getting right. Having too many images may cause the email to get caught by spam filters.
The last factor that can effect email deliverability is the use of URL shorteners. A URL shortner is a service that takes a URL, such as a long URL link to a blog post, and then makes a shorter version of the link e.g. bit.ly/1234.
The use of a URL shortener is a notorious technique used by spammers to hide the nature of URLs they link to. They rank high on spam filters, even if the links themselves are legitimate.
Where possible when using URL shorteners:
Avoid general URL shorteners
Avoid inserting the full URL link as text
Create a hyperlink with the appropriate text
Ensure all your links go to legitimate domains.
The image above is an example of a malicious email. The email pretends to be from Amazon but to obscure the name they use a zero instead of an O in the from name, but also use a URL shortener. This is to hide where the links really go to and avoid being picked up by spam filters.
Now tell us your own side of this story.
We would also like to hear what you feel about the topic we discussed today. Your feedback is very important to us. Feel free to drop your comments and recommendations. If you have a contrary opinion, you can drop that too.
You can also joint our Facebook Page CRMNigeria for more updates. You can do that by clicking on the link or searching for our page on Facebook.
Now that we have had a look at the components of an effective email and the main elements to consider in your email strategy, we can apply these to creating an email campaign. Starting from scratch can seem a little daunting, but following a few basic steps can help you on your way to hitting that send button.
Here are the steps for creating an email campaign:
1. Identify the need for an email:
Here you need to decide why you are sending the email and who you are sending it to. Is it a welcome email to new subscribers who have just signed up to your mailing list? Are you running a special advertising campaign to existing customers or do you want to offer sharable content to your product evangelists? Here is where you define the goals of your email campaign. What do you want to achieve?
2. Define campaign requirements
This is the plan or strategy for your email campaign. It should include your campaign goals, the tone of your email, how you are going to personalize the email, what segment or list you are sending it to, what the subject line and preview text will be, how you will layout and design the email, what your message is and how you are going to test the email. This campaign requirements document keeps you and your team on the same page regarding the scope of the email campaign.
3. Write email copy and imagery
Using the campaign requirements document as a guide, you can draft your email copy, CTAs and imagery. As you have just seen in the section on email design, your email should provide value, be engaging, stick to the point, be relevant and personalized for the recipient and have powerful CTAs and imagery that drive action and conversions.
4. Add copy and imagery to an email template:
Now that you have your email drafted, you can copy your text and design into an email template. You can use ESPs such as Mail Chimp, Get Response and AWeber to access ready-made and themed email templates.
5.Set up tracking and add to email: As we have seen in email design, you can add pixel tracking just before the closing body tag of an email to generate analytics and data on open rates and click-throughs. Most email marketing ESPs will have tracking settings that can be applied to your email campaigns.
6. Test your email:
This step is critical to the success of your email. Your email might look amazing in the ESP you created it in, but its delivery may vary across different email clients. Carry out the email tests you decided on in your campaign requirements document and tweak your email accordingly.
7. Email checklist
It is important to double-check all requirements have been met before you send your email campaign. This will help you to avoid those panic moments when you realize you have just sent an email to the wrong list or with typos, without a CTA or all of the above.
8. Send your email:
After you have created, designed, tested, revised and double-checked everything, you are now ready to send your email!
9. Analyze your results
Use your ESP reporting features to see how your email campaign has performed. Wait a few days for data to accumulate and then explore who engaged with your email, how many readers are using mobile devices, how successful your CTA and subject line was and which email clients are most popular with your readers.
Here in this article, you will see a video with a walkthrough of how to create a simple email campaign in Mail Chimp covering steps 2, 3, 4 and 8. Mail Chimp offers free accounts that are very easy to set up. Click on the link in the References section to sign up to a forever free Mail Chip account. You will need an email domain that can be verified by Mail Chimp.
After setting up your Mail Chimp account, before starting your email campaign you will need to import your subscriber list/contacts. Click on this link for more information: Import a subscribers list.
Steps for creating an email campaign in Mail Chimp:
Click Create Campaign.
2. Click Create an Email.
3. Enter a campaign name and click Begin.
4. Click setup and design to choose your settings and design your content.
5. Add your recipients in the To section:
In the List drop-down menu, choose the list you want to send to
In the Segment drop-down menu, choose All subscribers on list, Group or new segment, or one of the available saved or pre-built options.
Click Save
.Add From Name and From Email Address.
Click on Verify, Mail Chimp will send a verification code to your email address, copy and paste the code as instructed
8. Add your subject line in the Subject section and then add your preview text in the preview text area (optional and allows for 150 characters)
9.Design the content for your campaign:
In the Content section of the Campaign Builder, click Design Email.
Choose a template to start with: You’ll see five categories of templates: Layouts, Themes, Saved, Campaigns, and Code your own.
After you complete your design, click Save and Continue.
10. Preview and Test your email: Click on the drop-down menu to Enter preview mode, Send a test email, Push to mobile, Open Link Checker, or customize Social Cards.
If you want to enable tracking:
Navigate to the Setup step of the Campaign Builder.
2. Scroll to the Tracking section.
3. Check or uncheck the Track clicks box to activate or deactivate click tracking.
4. To manage click tracking in the plain-text version of your campaign, check or uncheck Track plain-text clicks.
5. As each task is completed, a green checkmark will appear next to the corresponding section.
To send your campaign you can click on send or schedule when you want to send it.
When creating your email campaign, it is important to track email engagement. Mail Chimp allows you to see if subscribers have clicked links in your campaign by clicking on Track clicks in the ‘Settings and Tracking’ section. Your campaign report will show which subscribers clicked your links and how many times each link was clicked.
Enabling the setting for Track opens will allow you to see who opened your emails. Mail chimp embeds an invisible graphic at the bottom of the HTML email and is unique to each campaign you send. When a recipient’s email client has view images setting enabled and opens your email, the graphic is downloaded from Mail Chimps server and is counted as an open in your campaign reports.
We will explore email testing in more detail in the next section, but for now, here is a quick look at testing features available within Mail Chimp.
You can preview and test your email in the design section of the campaign builder to give you an idea of how your campaign will look in your subscribers’ inbox. As you can see from the Preview and Test dropdown menu on the screenshot, you can preview the email, send a test email, push the email to mobile, open the link checker and customize social cards.
MailChimp automatically includes both a HTML version and a plain-text alternative version for each of your subscribers. This ensures your subscribers view your content as expected, regardless of the email client or program they use.
MailChimp works best with HTML and plain-text. For example, Flash and JavaScript are not supported.
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Creating Effective Call To Action For Email Marketing
The major headache that I want to solve here has to do with how you can create an effective Call To Action for email marketing. Call to Actions of your email. As we discussed briefly in the section on email strategy, a call to action (CTA) is an engaging button or link that you place in your email to drive readers through to a landing page.
As you can see on the slide, there are a number of CTAs that can be used in your email, depending on the type of campaign you are running:
Apply Now: Useful in Offer or News emails, such as ‘10-week live training and certification’ where the user must apply for something.
Download Now: Useful in a Social Proof or News email where you are offering a guide or eBook that the reader must download.
Sign Up: Useful in an Offer or News email where the user needs to register for an event or webinar.
Book Now: Similar to ‘Sign Up’, the user has to register but this could also be used for a restaurant or cinema.
Learn More. Useful for a Social Proof or Story email where it wouldn’t make sense to have all the text in the email and the rest of the story is on your company website.
Buy Now: Can be used in an Offer email where you are encouraging the user to make a purchase.
What should you consider when designing email templates that use email images? What are the pros and cons of using email images? What are the best practices for using images? Let’s dive into exploring the how’s, why’s, and why-not’s of images and email.
So should you use images? If so, how many is too many? First of all, yes, using images in email is critical for driving email conversions and promoting your brand. The healthy balance to strike is using images in a way that will benefit your email’s performance rather than detract from it.
Lets first look at how images can be included in your emails.
There are two ways to include images in your email template:
1.Embedded Image: where you embed an image, which means you attach the image to the email
2.URL Image Link: where you provide a URL reference to the images-location on your server, the same way you would for a web page
We will look at the pros and cons for both to help you decide which way is best for email deliverability and conversions.
With image embedding, essentially you are attaching an inline image to the email using HTML image tags that reference the image.
The main advantage to this approach is that recipients are sure to get the image, whether they download it or if it is displayed in the email.
The cons to this approach are that it increases the size of the overall email causing varying results across email clients and higher spam scores as spam filters lookout for large, embedded images. It is important to be aware that image files are often used to plant viruses on computers.
To combat this most ESPs set the default settings on delivered messages to ‘images off’, meaning that a large percentage of your emails with images will not be seen unless email users turn on image viewing.
The second way to add images to your email, an image link that provides an attached URL reference, comes with its advantages and disadvantages. In comparison to embedding images in the email, it is less technical, requires very little effort and it keeps the email weight light meaning you won’t get caught for spamming. The downside to this approach is that the recipient will actively need to turn on image viewing in their email settings to see the image.
The best way to figure out which method will suit your email campaign is to look at marketing emails you have seen from larger scale companies, view the code (in Gmail this can be done by clicking on ‘show original’ in the email dropdown menu), look at their email headers, and discover what works for them. Then apply it to your emails and test it.
There are a number of factors to consider when including images. As with all digital marketing activities, the delivery differs from traditional marketing and specifically from print. Your approach to email needs to focus on usability as well as aesthetics. Email is not like a print brochure or mailer, it does not have the same flexibility as print would, therefore conversions rely on your email images encouraging the recipient to click and take action.
Not all ESPs will display your email images, so whether your recipients have selected the option for images to be turned off, your email text needs to convey your message. Your email needs to be designed to appeal to your entire subscriber base, including those who do not see the images.
Another important consideration to make is that overusing images or bad use of images in an email can result in your email being sent to the spam folder. If you do experience a deliverability problem, then one of the first steps to take is to remove some of the images from your email.
We have discussed the importance of using images in emails, how to attach them, what downfalls to consider and avoid so now we will look at the best practices and top tips for using images in your email campaigns.
Brand assets
Your brand guidelines may specify what types of photos or images are allowed on its website. This should also be followed in the emails to have a consistent experience for the reader.
Product photos
It helps to include images of your product e.g. the new iPhone in Apple’s emails or a recently viewed product in Amazon’s emails.
Size your images
An important thing to note is that your images should be sized correctly. If the image contains text, make sure it is clearly legible and not distorted.
Use pixel tracking images
After you have designed your email, you will want to know how many times it was opened. When creating your email you may need to add a tracking pixel. A tracking pixel is a 1×1 pixel transparent image added to the code of your email. When a user opens your email, the image is downloaded letting the tracking software know that the email was opened. Some ESPs will add the tracking pixel automatically so double-check with your ESP if you have to add it manually. Gmail will cut emails that are too large (>102kb in file size) and only display the top portion to the user, therefore if you are manually adding the tracking pixel, add it towards the top of the email so the opens are tracked. Alternatively, ensure your email isn’t too big.
Use the ‘less than 25%’ rule
When deciding how many images you should include, refer to the ‘less than 25% rule’ – no more than 25% of your email should be image-based. You want 75% of the email to be readable without images.
Include alt and title text
As some ESPs settings default to ‘images off’, ensure your email still conveys the message in the image by including alternative text and title text contained in your image URL. This text will appear when your image does not display.
Don’t trap your messages
Since images may not display for the email recipient, don’t trap your messages in an image. Ensure that your readers receive all the important information in html text rather than image text. Without images turned on, readers should still have a description of your product, price and where to click to take action. These CTAs should be HTML buttons.
Now tell us your own side of this story.
We would also like to hear what you feel about the topic we discussed today. Your feedback is very important to us. Feel free to drop your comments and recommendations. If you have a contrary opinion, you can drop that too.
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The email design in email marketing is not just the look and feel of an email but how it works and flows for the reader. Before jumping into how best to design your email, we need to answer the question, why is email design so important? The following are some of the main reasons why an effective and appealing design is important to implement throughout your email campaigns:
User experience as part of email design in email marketing: Having a good email design will add to the users’ experience. If the email looks and flows well, the user is more likely to continue reading your email and click through.
Consistent experience: If you send a regular newsletter, having the same design/layout in each will help the reader recognize your email and become familiar with its content. If the design regularly changes, this will only confuse the reader and reduce click through rates.
Conveys your message in style: Nobody wants to read a wall of text. By splitting your content up into bite-size chunks with clear headers, the user is more likely to read and more importantly engage with your email.
Direct imagery and graphics: Images are a great way to showcase your product or service. In the example above, the iPhone uses an image of their new phone allowing the reader to become familiar with the product.
Placement of CTAs: Clicking the CTA is often the main objective of an email. Having a clear CTA at the top and bottom of the email will make it easier for the reader and help them click through to the landing page.
Drives conversions: If the email is well designed and contains relevant information the user is more likely to take action and convert.
The first steps when creating a compelling email design in email marketing is to identify who you are and to choose the colour palette.
It is best practice to include your companies logo at the top of your email and also use your brands’ colour palette for CTAs, headers etc. These will allow a reader to easily recognize your emails and become more familiar with your brand.
In the above example from the Digital Marketing Institute, the head of the email includes the companies logo so all readers can easily recognize the email, and the email also makes use of the colour blue which is part of the companies colour palette. The logo and colour is used in all of their emails as well as their website, leading to a consistent experience for the user.
Another key component for designing effective emails is the layout. The layout controls the flow of the email and makes it easier for the reader to look at.
Organize for quick reading: Bold and colour the headers in your email to help the reader scan the email to find relevant information.
Make room: When designing the layout of your email, don’t be afraid to space out your content making it easier to read when there are multiple sections.
Align your content: Use the same width, font-size, and colour for similar sections of the email. If one paragraph is 500 pixels wide and is left-aligned, make sure all other paragraphs are too.
Define your sections: If your email has multiple sections (e.g. Blog articles) make sure they are defined. You can use a different background colour or a dividing line to show where each section starts and ends.
Above the fold: Depending on the reader’s device screen size only a small portion of the email will be in view before they have to scroll. Place your most important piece of information and CTA in the top portion of the email.
600 pixels width: Keep your email less than 600px in width to ensure it displays well in all email clients and browsers.
The next key component when designing an email is the font you use. The font in your email should be consistent throughout. Use the same font-style, font-size, and font-colour for all sections that are similar.
Also, avoid using a small font-size as many readers will be viewing on mobile devices. Your company may specify what the brand font-style is that is used on your company website, this font should be kept consistent in all emails also.
Here we can see two marketing emails, the email from Macy’s on the left-hand side is quite busy, predominantly image-based and offers multiple ways to respond, but no clear and obvious CTA.
The subject line advertises Father’s Day gift ideas, but then the first link is for women’s products and there’s also a link for handbags. The font sizes vary within the same sections, making the advertisement look inconsistent and off-putting. Also, Macy’s brand identity is quite unclear without a logo displayed or mention of the shop in the email.
The email on the right is an example of one of Virgin’s welcome emails to a new customer. The message of the email is clear; Virgin has reached out to talk about what they do as a business.
There is a good use of white space, making the images, copy and offer clearer. The recipient is prompted to ‘explore more’ with a clear call to action. The identity is clearly represented by the colours used and the logo standing out in the header. The font sizes are consistent within different sections of the email, making it easier to scan and skim.
Now tell us your own side of this story.
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in this article, I want to look at an email copy in email marketing, which is the text the recipient reads. This includes the from the name, subject line, and body copy of an email.
The copy in both the subject line and the body of an email should grab the users attention and draw them in, build anticipation about what the email offers and call the reader to action.
No matter how fancy the email looks, if the email does not have well-written content your subscribers will stop reading and eventually ignore your emails.
Whether they are a new customer, existing customer, or brand evangelist the message will differ and should cater to individual users needs.
If the user found your subject line compelling they will open the email. It’s here you must follow up on what you promised and make it easy for the user to take action. Here are some guidelines that will help you to create a good experience for your users:
Simple & Strong: The email should capture the readers’ attention and keep them interested.
Scannable: Users only spend a couple of seconds scanning your email to see if it’s relevant. The main message should be clear. Using bullet points can help get the main points across.
Less “We” and more “You”: The message in the email should focus on the reader’s needs and how the email can help solve their problems.
Benefits versus Features: The reader wants to know what’s in it for them. What benefit will they get from reading your email?
Here are a few more guidelines for the copy in your email. It’s important to try to incorporate all the guidelines into your email. This will lead to better performing campaigns.
Align with the subject line: If the content of the email doesn’t relate to the subject line, the user is less likely to take action.
Know your target market: Recognize what your audience wants and send them relevant content. For example, for a newsletter, if a user has set their preference to receive the emails weekly ensure you don’t send to them daily or monthly.
Singular goal: The email should have one goal such as clicking through to a landing page. If the email contains too many links which all go to different web pages then the marketing strategy wouldn’t be successful.
Sense of urgency: By adding a sense of urgency to the email, the user is encouraged to take action immediately. This can help with the goal of the email campaign.
The last piece to creating an email is a legal requirement that all emails have to contain an unsubscribe link and a postal address so that the user can opt-out from receiving the emails. It’s best practice to include the unsubscribe link and postal address in the footer of the email.
While not mandatory, including some text around why the user is receiving the email, social media links, and a link to your companies privacy policy in the footer helps to provide a better experience for the reader
Now tell us your own side of this story.
We would also like to hear what you feel about the topic we discussed today. Your feedback is very important to us. Feel free to drop your comments and recommendations. If you have a contrary opinion, you can drop that too.
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Top 10 high schools in US: Every child needs education to excel. The educational system of the United States is so strong that no parent wants their children to be out of school.
It is part of the responsibilities a parent owes to their children, a good education.
Many parents and guardians seek to develop their children’s mental, intellectual, and cognitive learning processes. Thus, try to find conducive and good schools to enrol them in. Many schools also ensure they give the best to the children of these parents.
Therefore, we have listed the top 10 high schools in the US, one can enrol your child for better and all-around academic performance. According to https://www.usnews.com/education/best-high-schools/national-rankings and other sites where they have studied and examined facilities, research and performances of students from such schools.
10 top high schools in the US
The Early College at Guilford
The high school was established in 2002 and it is ranked as the number one public high school in North Carolina US. The school provides students the opportunity to graduate with a credible high school diploma.
The school also ensures it has a positive impact on the students and ensures it provides exceptionally credible educational opportunities that help develop the academic standard and performance of students.
The Early College offers a well-designed curriculum that helps students develop academic prowess. Just in ninth and 10th grades, students take courses in Advanced Placement courses such as physical science and English.
Again, in 11th and 12th grades, they take courses that are taught by Guilford College professors. The professor also serves as students’ advisor where he/she helps students choose courses befitting their abilities in the college’s curriculum.
Interestingly, with the sophisticated laboratory and library, students find a way to explore them and make informed decisions about their academic pursuits. Students also get to choose courses that viaduct at least two academic partitions and three academic departments.
Wondering if the school is expensive? Not at all. The funding is done by both the state of North Carolina and Guilford County Schools through the Innovative Education Initiatives Act of the US.
The school also has clubs and societies such as competition clubs like code, chess, battle of the Books, National History Day, Economic Challenge, Health Occupations Students of America (HOSA), Math, Mock Trial, Model UN, Quiz Bowl, Science Olympiad, one FIRST Robotics Competition and four FIRST Tech Challenge teams.
Best schools in US
Signature School
The signature school began in 2002 with 213 students. The method of teaching is morning and afternoon classes for students as well as part-time students.
The school is known for its community service as it enrols students and requires them to perform up to 100 hours of service to their local, school, and global communities.
The school is in Evansville, Indiana. The school which is attached to Victory Theatre is known for its art, music, and cultural prowess. Funding of $2.5million to build a new science centre was given in 2015. The school now wears a new look, and the environment is serene for academic enhancement.
The school also offers the following diplomas International Baccalaureate Diploma, Indiana Core 40 Diploma, and Indiana Core 40 with Academic Honors Diploma. This gives a variety of choices for students and parents alike.
Interestingly, the school gives admission to students from different countries, and students speak about 22 different languages and 16% of them are on free and affordable lunch fees.
The Davidson Academy of Nevada
If you have a gifted child and you want the best school for him/her, then, choose Davidson Academy in Nevada. It also has an online campus for students who are not living around Nevada but in other locations and countries.
The school was established in 2006 and is located at the Jot Travis Building on the campus of the University of Nevada, Reno. It has 144 students in 2021-2022 and 98 online students.
The grouping of students here in Davidson is not done by age but by ability and capability, unlike the traditional school settings.
Students must show strengths, abilities, intelligence and score in the 99.9th percentile on achievement and/or intelligence before they are enrolled.
Furthermore, the school has won a lot of awards, Top-performing schools with elite students, two President scholars, winner of Mathcount, 2021, 2022 and 2023 winners of Nevada Science Bowl, among others.
The School for the Talented and Gifted
Just like Davidson Academy, the school for the talented and gifted also gives students who are exceptionally intelligent the opportunity to showcase their abilities.
The school gives rigorous exercises to students and offers 30 AP courses and students are mandated to take 12 courses to graduate. Also, students may embark on field research through partnerships with universities around their area.
The school is also known for its fashion marketing and ballroom dancing or glass blowing during interim terms. These avail students the opportunity to engage in extra-curricular activities.
Additionally, the school was founded in 1982 and it is located in the south section on the third floor of the Yvonne A. Ewell Townview Magnet Centre, Texas. The school has a faculty with 17 teachers who have vast knowledge and teaching experiences.
The school has won awards in student, faculty and advanced placement awards.
Tesla STEM High School
The Tesla Stem High School is in Washington, US with a total enrolment to be 610; 9th and 10th grades are 155 each while 11th and 12th grades are 150 each.
The school is operated by the Lake Washington School District. The school curriculum is very rich, and it is called the Smarter Balanced for high school students. The cardinal STEM fields are science, engineering, technology, and mathematics.
If you’re looking for a school where your children will be sound in science, engineering, technology and mathematics, then, Tesla Stem High School is a place to be.
In total, the school offers 12 AP courses, including computer studies, biology, Environmental science, language and composition, calculus, chemistry, and statistics, among others.
Also read: Top 10 high schools in US
Read: 4 key secondary schools in Ado LGA of Benue State
Fully funded scholarship in UK for Nigerians in 2024: Nigerian students look for an environment where they can get a world-class education and impact the world with their knowledge. For this, they seek for education abroad where curriculum and environment are welcoming for studies. In this quest for greatness, the United Kingdom is where to go get this quality education. The country has wonderful colleges and universities in the world, with sophisticated facilities and a serene environment for studies. Also, it has state-of-the-art education, multicultural surroundings and plentiful post-study job opportunities. Interestingly, the UK pulls over 512,000 international candidates each year. Studying in the UK is, however, expensive for international students because the tuition fees is from £10,000 per year for undergraduate courses, which is usually high. Thus, due to these expensive tuition fees, scholarships are usually made available for these international students to have hitch-free study in the UK. These scholarships are given to talented and focused candidates. Thus, the UK government and other notable institutions offer various fully funded scholarships for Nigerian students for various levels of study. Note also that these scholarships cover apartment expenses, tuition fees, visa, flight and other costs. Accessing these scholarships in the UK is not easy, that’s why adequate preparation and good academic performance may give one edge over other applicants. This article, therefore, reveals some fully funded scholarship options in the UK for eligible Nigerian students. Chevening Scholarships Chevening scholarship is one of the fully funded scholarships in UK for Nigerians to apply. The scholarship seeks eligible candidates and prepares them for global leadership positions. This scholarship targets candidates for a Master’s degree in any UK university for one full year, and it covers tuition fees, travel and other expenses of these candidates. Before applying for the scholarship, one needs to have a great application, professional work experience with strong academic excellence, at least a Second-Class upper-division undergraduate degree. Applicants will also ensure they show great leadership skills and prowess, good recommendations, and well-written essays. Commonwealth Scholarships Well, Commonwealth Scholarships are given to people from developing countries Commonwealth countries. The scholarships are strictly for Ph.D and Master’s degree applicants in different fields of studies. The scholarship fully covers approved tuition fees, fares, living expenses and research (thesis) costs for the duration of the programme. To be eligible to apply, a candidate must hold a first degree, Second class upper division or above, and propose a strong study programme that will make an on the home country’s development of the applicant. Selection is strictly on academic excellence and merit, as well as potential impact. Gates Cambridge Scholarships This is another promising scholarship for Nigerian students. The Gates Cambridge scholarship programme provides funds for postgraduate studies and research at the University of Cambridge. These great awards are fully funded covering costs of studying and living in Cambridge for exceptional applicants from countries outside the UK. Eligible programmes for the scholarship include one-year postgraduate courses, second bachelor's degrees, research degrees, and clinical courses. Any ultimate candidate must possess intellectual capability, promise to improve the lives of others, leadership capacity, and a good fit with Cambridge courses. London School of Economics Scholarships The scholarship at London School of Economics is either full or partial award scholarships usually for talented candidates facing financial challenges. The funding is a whooping sum of £13 million and above, and it’s readily available for Master’s degree pursuant at the London School of Economics. Again, the London School of Economics (LSE) offers great opportunities in Graduate support scheme, general economics awards, and Targeted Scholarships. While for Ph.D applicants, the Financial support office usually gives studentships covering full programmes expenses. University of Bath Engineering Scholarships This type of scholarship is usually for engineering candidates. The University of Bath gives tuition-free engineering scholarship to exceptional international engineering students at the Faculty of Engineering and Design. To be eligible, one needs to showcase proficiency in essay writing, excellent academic performance, proficiency in English language, and interest in engineering research. Additionally, the faculty also offers matched Ph.D funding covering the difference between University of Bath’s tuition rate and any partial funding awards the applicant gets from another scholarship board or donor. With living costs in Bath relatively low, these scholarships allow accessing top-ranked UK engineering education. University of Sussex Chancellor's International Scholarships This is another scholarship and this time; it is from University of Sussex. The University of Sussex Chancellor's International Scholarships offer fully funded and partial fee waivers for highly smart graduate applicants from outside the EU (international students from outside Europe). These impressive Sussex scholarships aim to encourage talented international students to pursue a Master’s study at the University of Sussex, UK. The scholarship is also fully funded and covers the entire programme from beginning to end. Thus, it includes tuition fees, and partial awards to only reduce the fees by either £3,000 or £5,000 as the case may be. To be eligible, the candidate must possess a Second-Class Upper Division from any UK university. University of Westminster Undergraduate Scholarships This is another scholarship available for Nigerian citizens and other countries like Ghana, India, South Africa, Iraq, etc. This University of Westminster gives lots of full scholarships including the International Ambassador Scholarship, Westminster Sport Scholarship, and Achievement Scholarship to fund undergraduate study. The university also has campuses in the heart of London, and the scholarship covers tuition fees. Candidates that want to apply for the UoW scholarship, must possess an excellence academic performance/achievement, extracurricular participation, and strong recommendations from reputable people/organizations. These merit-based, competitive scholarships recognize student excellence and facilitate affordable access to University of Westminster’s career-focused undergraduate programmes. Rhodes Scholarships The notable Rhodes Scholarships fully fund 2-3 years of postgraduate study at the University of Oxford. These highly competitive UK scholarships cover living expenses, travel costs, all tuition and college fees, and other expenses at Oxford. Every year, up to 100 Rhodes Scholarships are awarded globally for demonstrated remarkable intellect, character, leadership, and commitment to service. To apply for this scholarship, the candidate must have at least a Second-class Upper undergraduate degree or equivalent and also meet other citizenship and residency criteria. Getting the Rhodes Scholarships opens doors to education at one of the world's best universities, and the successful candidates that secure the scholarship. Africa Scholarships at Imperial College London Imperial College London offers full Master's scholarships for African students with outstanding potential in STEM fields, especially suited to energy and environment studies. Applicants must hold or expect a minimum 2:1 UK bachelor's degree or equivalent and should not already hold a Master's degree. The Faculty of Natural Science Africa Scholarship covers full program tuition, living costs stipend and flights. With Imperial College ranked the top university in the UK for research and innovation, this is a life-changing opportunity for academically gifted African science students. University of Edinburgh Global Research Scholarships The University of Edinburgh offers over 300 Global Research Scholarships annually, available for students of outstanding research potential from around the world. Each scholarship funds the difference between international tuition fees and the UK/EU rate. Hence, these UoE scholarships slash tuition almost in half, making studying in Edinburgh, one of the top 25 universities globally, more affordable. Ideal for self-funded Ph.D candidates, these scholarships significantly reduce the overall cost. See alsoTips on how to apply for scholarships in USA Final Thought Fully funded UK scholarships do exist for Nigerian students in undergraduate and postgraduate levels. The key is targeting reputable institutions, preparing carefully, and demonstrating outstanding academic and leadership potential. Although securing full-funding is highly competitive, with exceptional achievements, enthusiasm, and persistence, you can win these life-changing UK scholarship opportunities. Maximizing any networking contacts and opportunities in your home country and the UK can further boost your chances of success
Virus updates: Creating A Desktop Backup for Your Computer: A blessing or a curse: Data loss can have severe consequences in both your personal and professional lives.
There are moments in life when having a backup acts as a tool for continued success and stability of mind.
The following are some of the advantages of creating a desktop backup for your computer:
5 Features of Top-Notch Malware Virus Security in companies Quick Access to Files
One of the best aspects of creating a desktop backup is the relief of retrieving files and information.
When you back up your data, you can access specific files in a matter of seconds.
When you use a cloud storage solution, you may access your data quickly and from any location with an Internet connection.
Protection against Power Outages
Your computer may be vulnerable to damage beyond your control at times.
Power outages, whether caused by a severe storm or a random blackout, have the potential to destroy your computer's hard drive.
16 highly paid jobs in Canada: Canada is a land of many opportunities. It accommodates and welcomes people around the world who are seeking for greener pastures to come explore, work and live in Canada.
Countries in Africa such as Nigeria, Ghana, South Africa, Togo, etc find a good haven in Canada where they go to for high paying jobs in Canada. Other countries too in Asia, and Europe also cease the opportunity of exploring new jobs and work experience in Canada.
People tend to go to Canada for greener pastures due to the accommodating nature, relaxed legislative laws, high standard of living and job security.
If you're looking for a new career in Canada or switch jobs, this article is definitely for you. In this article, we’ll be revealing how to make the best decision that will possibly change your life by educating you on high paying jobs that are thriving in the industry.
Healthcare Jobs in High Demand Across Canada
Healthcare is essential and countries such as Canada is looking for qualified people to employ with many well-paying jobs in high demand across the country.
Registered Nurses
Registered Nurses (RNs) provide and harmonize patient care, educate patients and the public about health situations, and provide advice and emotional support to patients and their family members.
The demand for RNs is increasing due to Canada’s aging population.
To become an RN, you need a certified bachelor's degree in nursing (BSN) and must pass the Canadian Registered Nurse Examination.
According to the Government of Canada, employment prospects for RNs are very good, with a projected 9% growth over the next 10 years.
These RNs earn an average salary of $83,000 annually. This is truly one of the reasons why registered nurses are trooping into Canada for a better condition of service.
Nurse Practitioners
Again, Nurse Practitioners (NPs) are registered nurses with additional education and experience who can diagnose and treat common acute illnesses and chronic conditions.
This set of nurses, order and interpret diagnostic tests, prescribe medications, and perform procedures. Qualified Lab Technicians or Scientist from Africa, Asia or Europe can also apply for this position in Canada.
Personal Support Workers
Also, Personal Support Workers (PSWs) help people with disabilities, chronic illnesses, cognitive impairments, and age-related requests with daily living activities in healthcare facilities and private homes. In every disability, there’s an ability and people in this category are also gainfully employed in Canada.
Skilled Trades and Construction Jobs Seeing Growth
The skilled trades are always in high demand in and many construction jobs are seeing a lot of growth as infrastructure projects boom.
Canada is in high demands of skilled trades, qualified drivers, plumbers, carpenters, mechanics, masons, etc due to its fast growing economic needs.
Electricians
Technology has come to stay and every country like Canada also is dependent on technology, and electricians are crucial.
These electricians install and maintain electrical systems in homes, offices and businesses. To become an electrician, you definitely need to complete an apprenticeship program and be licensed.
Heavy Equipment Operators
People who are specially trained to operate heavy equipment are always needed in Canada. Operating heavy equipment like cranes, bulldozers, and excavators is a well-paying job in high demand across Canada.
Heavy equipment operators use these machines to move construction materials, dig foundations, lift heavy objects, and demolish buildings in Canada.
